Promoting your blog on Facebook

For many bloggers, just keeping a blog going takes up all of their time. But if you want to build your blog readership, you'll need to draw people's attention to it. There are loads of ways to do this, but for today I want to talk about Facebook.

With something like half the population (in the UK and US) on Facebook, it's obvious that people are hanging out there. And the first rule of marketing is 'go where your audience is.'

Jaime Derringer of Design Milk
has a vibrant Facebook Page

If you're already on Facebook, you're probably already mentioning your blog to your friends. But if you want to take it a step further, you could create a Page for your blog. A Facebook Page is not the same as a Profile (your personal page). A Page is for businesses and other types of entity other than individuals and interest groups. There are many advantages to having a Page for your blog: you can post, like and comment in the name of your Blog (rather than your own name), you can promote your Page with Facebook Ads (if you wish) and see detailed statistics about your page (once you get a minimum number of Likes).

A Facebook Page cannot befriend individuals, but it can Like other pages. This means that when people like your Page you can't start a dialogue with them. But the more interesting stuff you post on your Page, the more likely you are to get likes and comments, and your posts will start appearing in the news feeds of both your fans and their friends. Over time, your Facebook Page will become a community in its own right and a complement to your blog. Nurturing a Facebook Page does take time and energy, though. Don't jump into it unless you're confident you'll be able to keep it going.

For inspiration, take a look at these bloggers' Facebook Pages:  Lisa Lam's U-Handbag, Kristan Roland's Confessions of a Cookbook Queen, Anna Hrachovec's MochiMochi Land, Chris Zawada's Lovely Package.

I'm currently experimenting with a Facebook Page for this blog, which you may have already seen. At the moment I mostly re-post links to my blog posts, but I'm also trying to spend a little time each day posting other interesting stuff from inspirational bloggers, exploring useful resources to do with blogging and posting links to it, and reaching out to comment and like other Pages. There's been a small amount of interaction with people and I'm hoping for more as time goes on. I also 'kickstarted' the Page by placing a Facebook Ad for the first month. Facebook offers ad credit for new advertisers, and if you target your ads carefully you can get some good exposure. There's no need to spend very much at all, and it can get you beyond the awkward initial stage when you don't have many 'likes' or activity on the Page.

Are you using Facebook to promote your blog? Let me know in the comments if you have any great examples of Facebook Pages for blogs!