Friday, 20 July 2012

Featured blogger: Jaime Derringer

Design Milk is one of the stars of the blogosphere. Owner Jaime Derringer is an expert on design trends and contributes to a multitude of design blogs as well as running both Design Milk and its sister blog, Dog Milk

There are so many things I like about this blog, even aside from the cool content. The logo is understated but unpretentious (check out the subtle difference between the main logo and that of Dog Milk...) the social buttons are clear and the design overall - as you might expect - is clean and uncluttered, even though there are plenty of eyecatching things going on in the sidebar in particular. Lots of other things worth emulating - I'll be using Design Milk as an example in future 'tips' posts.

From the Design Milk blog sidebar - visual links to popular posts

When I approached Jaime about contributing to my book she was incredibly forthcoming and supportive. Among the many tips she offered, I loved this one:

"Running a successful blog is hard work. Don't let anyone tell you that it's easy or that you can make tons of money by doing practically nothing. In the early days, I spent my nights and weekends working on the blog while also working full-time. It took three years of doing that before I was able to quit my day job and feel secure. I still work more now than I did at my day job but the reward is that I'm doing something that I love."

The hard work has paid off - Design Milk has grown into a fully fledged online magazine with a team of writers and editors on the look out for the very best in design, interiors, art and style.

By the way, Dog Milk is great fun - although as a cat lover my eye was drawn to a rather nifty milk-carton shaped 'house' by Moissue - for cats or small dogs! 

Sister site to Design Milk - Dog Milk!

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