Wednesday, 11 July 2012

Getting out and about to promote your blog

Some crazy chicks at the Hello Blogger event in Brisbane, Australia
(Photo by TRX Photography)
OK so blogging is an online activity but that doesn't mean you can't promote it offline, in fact you really should! Here are a few ways of getting out and about to promote your blog in the 'real' world.

1) Attend events and meetups
Whether it's a conference to do with your area of interest, a local tweet-up or networking meeting, grab your business cards, samples of your work or whatever's appropriate and get along there. You're bound to meet other likeminded souls and with a bit of luck even some other bloggers. Going along to events is also a great way of meeting blogger or social networking friends in real life. Let people know you're going by using the Twitter hashtag ahead of the event, so they know to look out for you. You may even meet potential new guest bloggers or collaborators.

2) Hold blogger get-togethers
Rather like a tweet-up, you could host a meet-up for bloggers in your area. Not only a lovely excuse for a social, but also a co-promotion opportunity:  take photos or video footage, blog about it after the event and tell other attendees who are bound to do the same. Instant exposure to one another's blog audiences!

3) Offer to give talks
If you're happy speaking to groups, why not offer yourself up as a speaker - organisers of coffee mornings, business networking groups and even industry events might well want you to come and talk about your area of expertise, or about your blogging journey - people always like to learn from others what has worked and what hasn't!

4) Make friends with the press
Start local, but no reason not to aim higher! Local press, radio and TV are always looking for good quality news and features, and it's worth finding out the names of your local friendly journalists, giving them a call and (if you can) find out what they would welcome from you. You could even invite them to your next bloggers meetup!

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