Thursday, 6 September 2012

Featured blogger: Zoe Jessica

I came upon Zoe quite by chance on, a new Twitter-style microblogging community that’s only been around a month or so but quickly gathering speed. (Basically it’s a bit like Twitter was about 4 years ago, but that’s another post I think…)

Half an hour later I had enjoyed a good snoop around her blog, felt thoroughly envious of her glam lifestyle which basically involves the Bahamas, Berlin and an Italian husband…ah, it must be tough!)

But anyway –the point is that Zoe is both an excellent cook and an equally-excellent writer. I read her Sicilian Cannoli recipe from start to finish, it was such a fun read. The blog is full of great photos too – did I mention Zoe is also an accomplished photographer? 
I know there are tons of food blogs out there but I was struck with the nice clean design of Rum & Reason, the interesting-sounding categories (‘Cool food, hot summer’, ‘Chocolate’, ‘Miami’…) and the range of great baking recipes. Baking often seems to be under-represented on general food blogs, but not so here.

As well as writing about food, Zoe also blogs about her travels, reviews restaurants, hotels and exhibitions, all with a witty and not uncritical eye.
48 hours in Las Vegas on Rum & Reason

The blend of sophistication and down-to-earth fun is really stylish, and just shows how a distinctive tone of voice and great photos can really contribute to achieving ‘standout’ in the blogosphere.

PS do come and join me on, it's new and growing!


  1. How brilliant is her logo?! Love it!

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